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News Release
SPOTMEETING APPOINTS SACKE & ASSOCIATES INC. AS ITS MARKETING COMMUNICATIONS AGENCY OF RECORD
TORONTO, July 21, 2004 -- SpotMeeting™ a new and unique location-based service allowing singles to connect with each other wherever they go, has appointed Sacke & Associates Inc. (www.sackepr.com), of Toronto, a full service, marketing communications firm, as its North American agency of record, effective immediately.
“SpotMeeting™ is a service that enables singles to find dates on-the-spot wherever they are,” says SpotMeeting™’s CEO Chester Yeum. “Simply put, SpotMeeting™ is the Location-Server for Singles.”
SpotMeeting™ will be a platform-independent service accessible from any Internet enabled device, whether it's a smartphone, WiFi-enabled Laptop/PDA or a home/office PC. SpotMeeting™ will also address four key underachieving applications in the mobile industry: LBS, WAP/WAP-Push, Text-Messaging and WiFi hotspots.
Wireless manufacturers have made significant advancements in handset technology and automated customer care programs are now making it easier for subscribers to enjoy the new feature rich devices. SpotMeeting™ will drive the demand for next-generation mobile devices, increase data usage and provide location-based feedback that can be used to further enhance a Mobile Provider's portfolio of products.
“Our overall communications goal is to create consumer awareness of SpotMeeting’s ‘on-the-spot’ connectivity combining the established power of the Internet along with the emerging technology of location-based services,” adds Sacke & Associates Inc.’s founder and president John Sacke. “We will be building and expanding key relationships in North America for SpotMeeting™ with the mainstream consumer and technology news media, as we move forward to educate the marketplace about today’s online dating sites.”
“Currently available online dating sites are limited in their reach because they’re missing the key ingredient, location,” adds Yeum. “SpotMeeting™ will give subscribers access to other singles in immediate vicinity, generating more face-to-face interactions ultimately resulting in more matches. SpotMeeting™ will compete through its total dedication to mobility and proximity, components not offered in the online dating industry.”
“We look forward to working with Sacke & Associates to help target our key messages and to help users understand the power of the new location-based services.”
About Sacke and Associates Inc.
Sacke and Associates Inc. is a management and employee-owned marketing communications and media relations agency, serving clients across North America. Since 1998, Sacke & Associates Inc. has succeeded in creating tremendous shareholder value for its clients by directing and championing a broad range of communications services. Our commitment and knowledge of our clients’ businesses and their industries, our dedication, comprehensive experience and uncompromising work ethic sets us far ahead from our competitors in today’s marketplace. For additional information, visit www.sackepr.com.
About SpotMeeting™
SpotMeeting™ is solely committed to enhancing the experience of online dating by allowing singles to find dates on-the-spot wherever they are. The service leverages existing data infrastructure of Mobile and Internet Service Providers giving subscribers access to our location-based singles network using any internet-enabled console such as a mobile phone, home/office PC, laptop or PDA. Connecting with other singles in proximity will increase the number of face-to-face encounters, a necessity for improving the odds of finding a match. Our product is customer-centric, offering the complete set of information, tools and support to deliver the best possible online dating experience.
Contact:
Sheldon Rose
Sacke & Associates Inc.
416.493.5723, ext 202
sheldonr@sackepr.com
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