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News Release
SMT DIRECT APPOINTS SACKE & ASSOCIATES INC. AS ITS PUBLIC RELATIONS/MARCOM AGENCY OF RECORD
TORONTO, ON – August 3, 2005 -- SMT Direct Marketing Inc. (www.smtdirect.com), a leading provider of multi-media call center outsourcing services, has appointed Sacke & Associates Inc. (www.sackepr.com) of Toronto, a full service, public relations and marketing communications firm, as its North American agency of record, effective immediately.
“We will be working with Sacke & Associates to expand our visibility to promote our blue-chip customer lifecycle solutions and heighten company awareness with the North American news media, potential business partners and various trade associations,” says SMT Direct’s president and CEO Tony Nadra. “We will focus on getting the word out that we provide innovative contact center processes and solutions that enhance customer experiences by leveraging and integrating our people, technology and best practices.
“We believe the telephone is still the best channel for companies to promote their products and services, whether it’s an inbound customer call or an outbound marketing call,” adds Nadra. “We expect Sacke & Associates’ integrated approach to news media and public relations will effectively communicate that message and increase SMT Direct’s visibility among our target markets.”
With operations in North America, India, Dubai and Latin America, SMT Direct offers its customers a choice of nearshore, onshore and offshore services. Inbound and outbound campaigns via phone can be executed faster and for less money than print campaigns, while keeping the message dynamic and current.
“Our overall communications goal is to create a higher profile of SMT Direct and its blended service delivery solutions,” says Sacke & Associates Inc.’s founder and president John Sacke. “We will build and expand key relationships in North America for SMT Direct with the business and technology news media as we move forward to educate both businesses and consumers about the many benefits and positive aspects of call center services.”
About SMT Direct (www.smtdirect.com)
Founded in 1996, SMT Direct Marketing Inc. offers strategic counsel and experience in multi-media call center and business process outsourcing services, including both inbound and outbound, customer care; telemarketing; market research surveys, human resource outsourcing; finance and accounting re-engineering; recovery and retention programs; market survey and help desk services. As part of its Smart Shore model, SMT offers state-of-the art operations in onshore, nearshore and offshore locations through a network of best-in-class facilities.
About Sacke and Associates Inc.
Sacke and Associates Inc. is a management and employee-owned marketing communications and media relations agency, serving clients across North America. Since 1998, Sacke & Associates Inc. has succeeded in creating tremendous shareholder value for its clients by directing and championing a broad range of communications services. Our commitment and knowledge of our clients’ businesses and their industries, our dedication, comprehensive experience and uncompromising work ethic sets us far ahead from our competitors in today’s marketplace. For additional information, visit www.sackepr.com.
Contact:
Sheldon Rose
Sacke & Associates Inc.
416.493.5723, ext 202
sheldonr@sackepr.com
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