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News Release
PATHWAY COMMUNICATIONS INC. APPOINTS SACKE & ASSOCIATES INC. AS PUBLIC RELATIONS AGENCY OF RECORD
TORONTO, ON -- July 31, 2001 -- Pathway Communications Inc., (www.pathcom.com) of Toronto, a leading Canadian Internet Services Communications company, has appointed Sacke & Associates Inc. (www.sackepr.com), a full service, technology-focused public and media relations organization as its agency of record, effective immediately.
"In today’s fast-paced, competitive Internet services market, organizations like ours need to use public relations as part of our strategic marketing mix to effectively communicate significant company news and vision with our stakeholders," says Pathway Communication’s president Ashok Kalle. "Appointing Sacke & Associates will help us get the word out that we will be taking future aggressive, planned steps to further increase our leadership position by launching an array of new products and services that will be completely new to the Canadian marketplace."
Pathway Communications currently offers residential and business customers in the Toronto-Burlington corridor a wide range of high-value Internet services including dial- up and high-speed ISDN and DSL-based business Internet access, server co-location, web hosting and network integration and management services.
"We have a strong view on where the communications industry is going and the technical and financial depth to meet that vision," adds Kalle. "Our current customer base and network infrastructure gives us a solid foundation to provide a strong, value-added and service-driven customer franchise."
"We will help position Pathway as a key, visionary player in this competitive and challenging communications space," says Sacke & Associate’s founder/president John Sacke. "By winning their business, it acknowledges our strength and understanding not only of this sector, but our successes around building strong partnerships to help our clients meet their business goals."
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About Pathway Communications Inc.
Established in 1995, Pathway Communications grew from a startup Internet Service Provider to one of Canada's largest privately-owned Internet service, network integration and e-commerce companies with over 120 employees and three city locations within five years. Pathway’s Internet business was sold to Axxent Inc. in July 1999 until Pathway bought it back in June 2001.
Pathway was the first Canadian company to offer a unified portfolio of Internet, network integration and e-commerce services from a single source under one customer bill. It has the distinction of being showcased as a success story by Sun Microsystems and was the first ISP in the world to acquire ISO 9002 certification. The Richard Ivey School of Business at the University of Western Ontario features and uses Pathway as a case study in successful entrepreneurship as part of its MBA curriculum.
About Sacke and Associates Inc.
Founded in 1998, Sacke and Associates Inc. is a full service public and media relations organization. With its roots firmly in the advanced technology sector, the company has succeeded in retaining a number of clients in technology, including wireless applications developers, data recovery specialists and telecommunications services providers. Sacke & Associates Inc. prides itself in delivering excellence in an environment that emphasizes the value of teamwork and the efficient use of technologies to maximize productivity. For additional information, please visit www.sackepr.com.
Contact:
Sheldon Rose
Sacke & Associates Inc.
416-218-1102
sheldonr@sackepr.com
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