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News Release
PANDORA NETWORKS APPOINTS SACKE & ASSOCIATES INC. AS ITS PUBLIC RELATIONS AGENCY OF RECORD
EMERYVILLE, CA – August 23, 2006 -- Pandora Networks, a provider of On Demand IP communication services for small to medium-sized business (SMB), has appointed Sacke & Associates Inc. (www.sackepr.com) of Toronto and Norwalk, CT, a full service, public relations firm, as its North American agency of record, effective immediately.
“Expanding the visibility of our business solutions with the North American news media, small to medium-sized businesses and potential channel partners is job one,” says Walter Snell, CEO of Pandora Networks. “We will focus on getting the word out that today’s businesses are migrating to IP because it provides cost savings, a converged platform for voice and data, and improves the manageability of communications.”
“Pandora’s integrated voice, video, messaging and collaboration platform is unprecedented in the industry and delivers tremendous benefits to its users, unable to be serviced by monolithic providers,” adds Snell. “Sacke & Associate’s first task is to help raise the company’s corporate positioning to underscore the unique features of our solutions.”
As Pandora Networks’ agency of record, Sacke will manage the company’s communications programs including media and corporate communications as well as analyst relations.
“We were extremely impressed with the work Sacke has done for its other clients as well as the depth of the company’s PR portfolio in the IP space,” says Pandora Networks Chairman Hal Turner. “Their understanding of PR is superb and that coupled with Sacke’s attention to detail will ensure our messages are communicated to the right audiences in the months and years to come.”
“We will build and expand key relationships in North America for Pandora as we move forward to educate the market about the many benefits and positive aspects of IP business communications,” says John Sacke, founder and president, Sacke & Associates Inc. “Our overall communications goal is to create a higher profile for Pandora Networks, its services and solutions with SMBs and potential business partners.”
About Pandora Networks
Pandora Networks is the leading provider of On-Demand IP Communications for the small or mid-sized business. The company's solutions integrate voice and IP calling, switchboard and call-distribution services, instant messaging and conferencing, with options for advanced collaboration and call-center support. Service-based On-Demand delivery keeps capital investment low and aligns operating expense to business value. Pandora Networks sells its services exclusively through service providers, distributors and resellers under their private labels, the Company's Worksmart™ brand, or co-branded. The company’s headquarters are in Emeryville, California. For more information visit www.pandoranetworks.com.
About Sacke and Associates Inc.
Sacke and Associates Inc. is a management marketing communications and media relations agency, serving clients across North America. Since 1998, Sacke & Associates Inc. has succeeded in creating tremendous shareholder value for its clients by directing and championing a broad range of communications services. The company’s commitment and knowledge of its clients’ businesses and their industries, its dedication, comprehensive experience and uncompromising work ethic sets Sacke & Associates far ahead from its competitors in today’s marketplace. For additional information, visit www.sackepr.com.
Contacts:
Sheldon Rose
Sacke & Associates Inc.
416.493.5723, ext 202
sheldonr@sackepr.com
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