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News Release
KALAHARI LIMITED APPOINTS SACKE & ASSOCIATES INC. AS ITS MARKETING COMMUNICATIONS AGENCY OF RECORD
ATLANTA GA/TORONTO, August 12, 2004 -- Kalahari Limited, (www.kalahariusa.com) the fastest-growing company committed to bringing authentically South African products to the North American market, has appointed Sacke & Associates Inc. (www.sackepr.com), of Toronto, a full service, marketing communications firm, as its North American agency of record, effective immediately.
“We are placing a solid emphasis on our Kalahari Red Tea as we continue to educate the marketplace to its great taste and health benefits,” says David Abrahams, a South African native and co-founder of Kalahari. “We are looking to Sacke & Associates to help position us as the leading brand of African specialty food and beverage items in North America through public relations and innovative programs and events.”
Made from pure rooibos (pronounced “roy-boss’), an herb packed with nutrients and health benefits, Kalahari Red Tea is the top-selling brand of red tea in North America, outstripping its closest competitor by some 61 per cent. The Rooibos bush grows only in the Cederberg mountain range of South Africa where residents have realized its health benefits for centuries. Rooibos is rich in naturally occurring nutrients including antioxidants – said to reduce the effects of aging, pollution, allergies and other cell-destruction, including some cancers.
“Our overall communications goal is to create consumer awareness of Kalahari’s food and beverage items including Red Tea,” adds Sacke & Associates Inc.’s founder and President John Sacke. “We will be building and expanding key relationships in North America for Kalahari with the mainstream food, consumer and lifestyle editors as well as the trade news media.”
Kalahari Red Tea is available in ten natural flavors: Kalahari Reserve Original Rooibos, Camps Bay Chamomile, Highlands Honey, Safari Lullaby, Limpopo Lemon, Earl of Africa, Cape Point Peppermint, Zambezi Red Chai, African Spice and Honeybush Blush. It is available at major supermarkets and specialty shops across North America.
About Kalahari Limited
Kalahari Limited is a fast-growing company committed to bringing authentically South African products to the North American market. Kalahari Red Tea is North American’s best selling brand of rooibos and is available nationwide in the supermarkets. Kalahari Red Tea is also available online at the Kalahari Limited website (www.kalahariusa.com) or Amazon’s Gourmet Food Store (www.amazon.com).
About Sacke and Associates Inc.
Sacke and Associates Inc. is a management and employee-owned marketing communications and media relations agency, serving clients across North America. Since 1998, Sacke & Associates Inc. has succeeded in creating tremendous shareholder value for its clients by directing and championing a broad range of communications services. Our commitment and knowledge of our clients’ businesses and their industries, our dedication, comprehensive experience and uncompromising work ethic sets us far ahead from our competitors in today’s marketplace. For additional information, visit www.sackepr.com.
Contact:
Sheldon Rose
Sacke & Associates Inc.
416.493.5723, ext 202
sheldonr@sackepr.com
David Abrahams
Kalahari Limited
877.798.3341
david@kalahariusa.com
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