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News Release
ETI APPOINTS SACKE & ASSOCIATES, INC. AS ITS NORTH AMERICAN PUBLIC RELATIONS AGENCY OF RECORD
Company Focuses On Benefits of Strategic Marketing Communications Initiatives
TORONTO, ON/ ATLANTA, GA, - February 20, 2003 -- Enhanced Telecommunications, Inc. (ETI), a leading developer of broadband automation software facilitating the triple play services of video, telephone and Internet, has appointed Sacke & Associates, Inc. (www.sackepr.com), a full service, technology-focused public and media relations firm as its North American agency of record, effective immediately.
"Next generation services like video, voice, and data introduce new levels of support required and complexity for service providers," says Peter M. Pifer, CEO of ETI. "Appointing a specialist firm like Sacke & Associates helps us communicate our many significant accomplishments. No doubt, it will increase awareness of our state-of-the-art service automation software in specific North American telecommunications, utility and cable niche markets. Moreover, the new levels of visibility and customer communication provided by Sacke & Associates are very important for the industry and our customers."
Founded in 1992 by senior Scientific-Atlanta and Bell Labs employees to provide software solutions to support the convergence of television, telephony and data communications, ETI’s broadband operations support systems (OSS) solutions are deployed by more than 150 system operators, serving millions of subscribers nationwide. The Company’s successful track record is a result of its complex back-office systems, which allow service providers to manage and bill triple play services seamlessly using its automated flow-through provisioning software solutions.
"Our plan is to build and expand key relationships in North America for ETI with specific business and targeted news media to enhance its marketplace positioning within their industry. ETI’s recognition of our knowledge and significant industry expertise, working in the OSS space helped us win their interest and ultimately their business," says Sacke & Associates, Inc.’s, Founder and President, John Sacke. "Looking ahead, we see media and public relations playing a very important role in ETI’s long-term success."
ETI’s flagship product, CableBridge™ manages a wide range of broadband services like subscription video, pay-per-view, video-on-demand (VOD) and DOCSIS 1.1 cable modem services. In production for more than six years, CableBridge has been successfully integrated with all the major billing systems handling telephone, utility and cable services. Based on ETI’s in-depth understanding of new technologies that consumers now demand from service providers, CableBridge helps forward-thinking providers gain significant advantages in today’s competitive environment.
About ETI
ETI was founded in 1992 by senior Scientific-Atlanta and Bell Labs employees to provide software solutions to support the convergence of television, telephony and data communications. Today, ETI’s broadband operations support systems (OSS) solutions are deployed by more than 150 legacy telecom carriers, utility providers and cable system operators, serving millions of subscribers worldwide. The company’s successful track record is a result of its complex back-office systems, that allow service providers to manage and bill triple play services seamlessly using its automated flow-through provisioning, and advanced rating engine software tools. ETI’s customer subscriber base ranges from 800 subscribers to well over 1,000,000 subscribers. Privately held, ETI is located in Norcross, Georgia, a suburb of Atlanta. Please visit us at www.etisoftware.com.
About Sacke and Associates, Inc.
Founded in 1998, Sacke and Associates, Inc. is a full service public and media relations organization creating tremendous shareholder value for its clients by directing and championing a broad range of marketing communications and media relations services. Sacke & Associates, Inc.’s commitment and knowledge of our clients’ businesses and their industries, our dedication, comprehensive experience and uncompromising work ethic positions Sacke & Associates, Inc. as leaders in today’s marketplace. For additional information, please visit www.sackepr.com.
For Further Information:
John Sacke
Sacke & Associates Inc.
416.218.1102
johns@sackepr.com
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