News Release

CONVERTEC INC. SELECTS SACKE & ASSOCIATES INC. TO DRIVE GLOBAL PUBLIC RELATIONS

TORONTO, ON -- October 1, 2003 -- ConverTec Inc. (www.convertecinc.com), an award-winning developer of telecom-based, advanced CRM business process automation (BPA) software for the small to mid-size markets, has appointed Sacke & Associates Inc. (www.sackepr.com), a full service, public and media relations firm, as its global agency of record, effective immediately.

“The integration of computer networks and telephone systems is expanding beyond its origins in the large enterprise to the small to mid-sized (SME) markets,” says ConverTec Inc.’s president Bill Wilson. “By leveraging Sacke & Associates Inc.’s strong relationships with vertical and technical news media, we can educate this largely untapped market about the solutions we offer. It is now possible for SMEs to deliver a high-level of personalized customer service, while reducing the time and cost of business transactions.”

ConverTec Inc. adds powerful desktop functionality to Nortel Networks Norstar and Business Communications Manager (BCM) telephone systems. The ConverTec Inc. suite of business process automation products include:

  • Console.NET –provides relevant information allowing attendants to answer calls in an informed and professional manner - developed with Microsoft’s .NET, access is via a web browser
  • Visual Call Manager (VCM) – by extending Computer Telephony Integration (CTI) capabilities to every desktop in the organization, the flow of internal communications improves significantly
  • CALL Link- a CRM tool facilitating a reduction in the time and cost of business transactions
  • CALL Auditor – produces numerous reports based on every incoming or outgoing call within the organization, unique in its ability to track how each call is handled
  • CALL Auditor Report Package – generates more than 40 detailed or summary reports like local and long distance usage tracking, number of times a call is transferred and productivity measures

“Our overall communications goal is to create greater awareness of ConverTec Inc.’s product capabilities so organizations can deliver better levels of customer service,” adds Sacke & Associates Inc.’s founder and president John Sacke. “We will work aggressively to elevate their profile by leveraging our extensive relationships with the global business and technology trade media in the months ahead.”

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About ConverTec Inc. (www.convertecinc.com)
Using leading edge technology and providing products based on customer driven demands allows ConverTec Inc. to deliver a higher level of personalized customer service while dramatically reducing the time and costs associated with completing business transactions. Originally conceived in 1998, the evolution of products and services necessitated a rebirth of the company under the name ConverTec Inc. in 2001. ConverTec Inc. is a Nortel Networks Developer Partner – a distinction held for innovative companies whose creativity and presence provide added value to Nortel Networks solutions

About Sacke and Associates Inc.
Sacke and Associates Inc. is a management and employee-owned marketing communications and media relations agency, serving clients across North America. Since 1998, Sacke & Associates Inc. has succeeded in creating tremendous shareholder value for its clients by directing and championing a broad range of communications services. Our commitment and knowledge of our clients’ businesses and their industries, our dedication, comprehensive experience and uncompromising work ethic sets us far ahead from our competitors in today’s marketplace. For additional information, visit www.sackepr.com.

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Contact:
Terri Lynn Bonnar
Sacke & Associates Inc.
terrilynnb@sackepr.com
416.493.5723 (ext. 204)



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