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News Release
COAST SOFTWARE INC. APPOINTS SACKE & ASSOCIATES INC. AS ITS NORTH AMERICAN PUBLIC RELATIONS AGENCY OF RECORD
OTTAWA, March 11, 2003 -- COAST Software Inc., (www.coast.com) the world leader in Web quality management solutions, has appointed Sacke & Associates Inc. (www.sackepr.com), of Toronto, a full service, technology-focused public and media relations firm, as its North American agency of record, effective immediately.
“Managing the quality and accuracy of today’s Web content has become more complex and mission critical as businesses wrestle with sprawling Web sites and standards compliance,” says COAST Software’s president and CEO Paul Saunders. “Appointing Sacke & Associates helps us communicate to our various stakeholders that we have robust solutions addressing the pain points of today’s enterprise Web teams, namely, compliance with quality, privacy, accessibility and operational security standards.”
As the leaders in Web quality management, COAST Software arms e-business and technical managers with software solutions that test, report, analyze and monitor the quality of their Web applications. Established in 1996, the company is a pioneer in the development of Web site quality management solutions with over 100,000 licensed users worldwide.
“Our overall goal is to communicate there is a powerful, automated solution that scans and verifies content based on unique needs and standards of each organization. COAST Web Quality Central can also be integrated within the workflow process of content management systems to verify before information is published to public or internal Web sites,” adds Sacke & Associates Inc.’ s founder and president John Sacke. “We will be building and expanding key relationships in North America for COAST Software with business, vertical and technology news media, as we move forward in the months ahead.”
“Companies have invested major resources to create a web presence or an e-business site,” says Saunders. “Through the efforts of Sacke & Associates, we will communicate that Web sites with errors, missing information and non-compliant content, inevitably alienates customers and damages corporate image. Our products enable Web teams to save money and effectively manage Web quality to prevent users from leaving the Web site due to errors, broken links or poor performance.”
About COAST Software, Inc.
Specializing in Web Quality Management, COAST Software arms e-business and technical managers alike with software solutions that test, report, analyze and monitor the quality of their Web applications. Established in 1996, the company is a pioneer in the development of Web site quality management solutions with over 100,000 licensed users worldwide. From fully customized enterprise solutions to low-cost packaged testing and reporting, COAST Software products scale to meet the Web quality management needs and budgets of today’s e-businesses: www.coast.com
About Sacke and Associates Inc.
Founded in 1998, Sacke and Associates Inc. is a full service public and media relations organization creating tremendous shareholder value for its clients by directing and championing a broad range of marketing communications as well as public and media relations services. Sacke & Associates Inc.’s commitment and knowledge of its clients’ businesses and their industries, its dedication, comprehensive experience and uncompromising work ethic, positions Sacke & Associates Inc. as leaders in today’s marketplace. For additional information, please visit www.sackepr.com.
© 2002 COAST Software. All rights reserved. COAST, COAST WebMaster and the COAST wordmark are trademarks of COAST Software Inc. All other product, and company names and logos are trademarks or registered trademarks of their respective companies.
Contact:
Sheldon Rose
Sacke & Associates Inc.
sheldonr@sackepr.com
www.sackepr.com
Tel: 416.218.1102. Fax: 416.218.1103
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