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News Release
CABLESERV INC. APPOINTS SACKE & ASSOCIATES INC. AS ITS MARKETING COMMUNICATIONS AGENCY OF RECORD
TORONTO, February 9, 2004 -- CableServ Inc. (www.cableserv.com), a leading provider of amplifier upgrade products/services and RF solutions for the cable television industry with two major product lines: CableServ Amplifier Upgrades® and CHAS® Headend Amplifiers, has appointed Sacke & Associates Inc. (www.sackepr.com), of Toronto, a full service, marketing communications firm, as its North American agency of record, effective immediately.
“Today’s North American cable operators need to maximize bandwidth to deliver new and specialized services to their current and future subscribers,” says CableServ president Audley Alexander. “Our solution uses the cable system’s existing amplifiers as a tool to get their networks up-to-speed quickly and at a fraction of the cost of new equipment.”
CableServ leverages its long-time, CATV focused engineering expertise and manufacturing resources as well as its extensive practical knowledge of today’s cable systems to help operators reduce capital expenditures and operating costs while increasing cash flow.
“Our overall communications goal is to create an intimate knowledge of CableServ’s technology and capabilities so cable operators can save money, time and deliver added value to their subscribers,” adds Sacke & Associates Inc.’s founder and president John Sacke. “We will be building and expanding key relationships in North America for CableServ with its current and prospective customers as well as the vertical and technology news media, as we move forward to educate the marketplace about its cost-cutting, upgrade solutions.”
“We have an inventory of tried and tested solutions, so we do not have to go back to the drawing board each time we are asked to upgrade a cable network,” adds Alexander. “We look forward to working with Sacke & Associates to help target our key messages to help cable system operators understand what our solution can do for their networks in terms of gaining more bandwidth and cost control advantages.”
About CableServ Inc.
CableServ Inc. is a leading provider of amplifier upgrade products/services and RF solutions for the cable television industry with two major product lines: CableServ Amplifier Upgrades® and CHAS® Headend Amplifiers. Based in Mississauga, ON, CableServ leverages its long-time, CATV focused engineering expertise and manufacturing resources as well as its extensive practical knowledge of today’s cable systems to help North American cable system operators to reduce capital expenditures and operating costs while increasing cash flow. Visit CableServ www.cableserv.com.
About Sacke and Associates Inc.
Sacke and Associates Inc. is a management and employee-owned marketing communications and media relations agency, serving clients across North America. Since 1998, Sacke & Associates Inc. has succeeded in creating tremendous shareholder value for its clients by directing and championing a broad range of communications services. Our commitment and knowledge of our clients’ businesses and their industries, our dedication, comprehensive experience and uncompromising work ethic sets us far ahead from our competitors in today’s marketplace. For additional information, visit www.sackepr.com.
Contact:
Sheldon Rose
Sacke & Associates Inc.
416.493.5723, ext 202
sheldonr@sackepr.com
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