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News Release
BOOTS HEALTHCARE SELECTS SACKE & ASSOCIATES INC. TO LAUNCH BRAND PR STRATEGIES FOR CLEARASIL
TORONTO, ON -- July 2, 2003 -- Boots Healthcare, an international leader in well-being products and services, has appointed Sacke & Associates Inc., a full service public and media relations agency as its Canadian agency of record to provide strategic public relations direction to support its Clearasil brand nationwide.
“By leveraging Sacke & Associates’ extensive Canadian news media contacts, we expect to increase awareness and build strong brand equity of our Clearasil brand with key target audiences,” says Boots Healthcare President, Canada/Mexico Ralph Hansen. “We selected Sacke & Associates Inc. because their strategy reflected the flair and creativity necessary to help us get our message out to this audience.”
The Clearasil family of products is the long-time and trusted authority on young acne-prone skin care. Its products contain advanced formulations, clinically proven to control and combat break-outs. Today’s products include: Deep Cleansing Pads (intensive Treatment); 3-in-1 Deep Cleanser; Acne Fighting Facial Moisturizer and Overnight Acne Defense Gel. The company plans to further expand its Canadian product line in the 2003/2004 timeframe.
“This is the first time Boots Healthcare has used a public relations strategy in Canada,” adds Sacke & Associates Inc. President, John Sacke. “By winning their business, it further builds on our experience of making a solid impact in the consumer brand market. We look forward to executing our strategies with such a strong over-the-counter product as Clearasil.”
Boots Healthcare International (BHI) is a member of The Boots Company PLC. With over 100 years experience in helping people look after their health, its products are sold in more than 130 countries with operating businesses in every major European market, North America, Central and Eastern Europe and the Asia/Pacific region, including Japan.
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About Sacke & Associates Inc.
Founded in 1998, Sacke & Associates Inc. is a full service public and media relations organization, boasting clients in the advanced technology sector, real estate, education, industrial and consumer package goods practice areas. Sacke & Associates Inc. prides itself in delivering excellence in an environment that emphasizes the value of teamwork and the efficient use of technology to maximize productivity. For more information, please visit www.sackepr.com.
Contact:
Sheldon Rose
Tel: 416-218-1102 (ext. 2191)
sheldonr@sackepr.com
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