|
News Release
BAYLY COMMUNICATIONS INC. APPOINTS SACKE & ASSOCIATES INC. AS ITS NORTH AMERICAN PUBLIC RELATIONS AGENCY OF RECORD
TORONTO, May 15, 2002 -- Bayly Communications Inc., (www.bayly.com) of Toronto, a leading manufacturer of network access and transmission products for worldwide telecom markets, has appointed Sacke & Associates Inc. (www.sackepr.com), a full service, technology-focused public and media relations firm as its North American agency of record, effective immediately.
“We believe the need exists to educate the wireless market about a major opportunity to reduce operating costs while expanding for future services,” says Bayly’s President Bruce Friendship. “Appointing Sacke & Associates helps us communicate, through planned steps, to increase awareness of our payback case model that shows wireless carriers can save millions of dollars currently being squandered on inefficient use of T1 lines at the base station level.”
For more than 25 years, Bayly has produced T1 and E1 digital multiplexers (OMNIPlexer) to help telecom network operators worldwide optimize transmission of voice and data. Bayly’s product line has recently expanded to include digital cross-connects in an intelligent CSU (OMNIBranch) and base-station access platform (OMNIFlex).
With customers in over 53 countries comprised of wireline and wireless carriers, oil/gas pipeline companies, electric utilities, transportation and government agencies, Bayly has built a strong reputation for creating cost-effective products that deliver exceptional reliability of performance, even in extremely harsh operating environments.
“Our communications goal is to build and expand key relationships in North America for Bayly with technology, vertical and business news media to target and enhance its marketplace positioning,” says Sacke & Associate Inc.’s Founder/President John Sacke. “Bayly’s recognition of our reach and breadth in the technology sector, as well as our demonstrated successes in creating additional visibility and substantial stakeholder value for other clients, helped us win their business.”
-30-
About Bayly Communications Inc.
Located in Toronto, Bayly Communications Inc., (www.bayly.com) has produced T1 and E1 digital multiplexers (OMNIPlexer) to help telecom network operators worldwide reduce their costs. Its product line has recently expanded to include digital cross-connect switches in intelligent CSUs and base-station access platforms (OMNIBranch and OMNIFlex). Bayly's products integrate voice, data and image traffic for transmission over TDM (Time Division Multiplexing) radio and optical fibre facilities. Due to evolving network needs and technologies, Bayly is now offering packetized data transmission capability. Bayly markets its products through a network of sales representatives, system integrators and original equipment manufacturers (OEMs). These sales channels provide representation in 24 countries and have resulted in products installed in over 53 countries.
About Sacke and Associates Inc.
Founded in 1998, Sacke and Associates Inc. is a full service public and media relations organization. With its roots firmly in the advanced technology sector, the company has succeeded in retaining a number of North American clients in technology, including wireless applications developers, data recovery specialists and telecommunications services providers. Sacke & Associates Inc. prides itself in delivering excellence in an environment that emphasizes the value of teamwork and the efficient use of technologies to maximize productivity. For additional information, please visit www.sackepr.com
Contact:
Sheldon Rose
Sacke & Associates Inc.
sheldonr@sackepr.com,
www.sackepr.com
Tel: 416.218.1102, Fax: 416.218.1103
|
