|
News Release
AIRBORNE ENTERTAINMENT INC. TAKES FLIGHT WITH SACKE & ASSOCIATES INC. AS PUBLIC RELATIONS AGENCY OF RECORD
TORONTO, ON -- January 8, 2002 -- Airborne Entertainment Inc., (www.airborneentertainment.com)- an industry-leading creator, aggregator and distributor of games and other micro-entertainment programming for mobile devices, has appointed Sacke & Associates Inc. (www.sackepr.com), a full service, technology-focused public and media relations organization as its agency of record, effective immediately.
"Outside North America, mobile entertainment is commonplace among large groups of young and mobile people," says Airborne's CEO/co-founder Garner Bornstein. "What separates North America wireless use from Europe and Japan is timing, but it's coming here in full force this year."
"Appointing Sacke & Associates will help us get the word out that we are taking aggressive, planned steps to increase our visibility and leadership position by launching a wide array of new, high-profile, big concept micro-entertainment services that are completely new to the North American wireless marketplace," adds Airborne's president Andy Nulman.
Airborne's consumer brand, PocketBoxOffice includes13 unique channels stocked with over 80 programs including games, humor, trivia and edutainment delivered via wireless application protocol (WAP), one-and-two-way short messaging service (SMS), as well as downloadables including ring tones and icons. Airborne is currently prime-positioned with every major North-American wireless carrier, including Cingular, Verizon, AT&T, Bell Mobility, Qwest, Telus, Microcell-Fido, Alltel, Rogers AT&T, Aliant, MTS and Sasktel. Other key Airborne business relationships include deals with Disney Interactive, MSN Mobile, MuchMusic, Goosehead, National Lampoon, Buzztime Trivia, and the full library of Universal Media's Uclick comic and text features, including Dear Abby and Doonesbury.
"We will help position Airborne as a key, visionary player in the exploding mobile entertainment space," says Sacke & Associate Inc.'s founder/president John Sacke. "By winning their business, it acknowledges our breadth and knowledge not only of the wireless sector, but our successes around building and maintaining strong partnerships with North American news media and industry/financial analysts to help our clients meet their business goals."
-30-
About Airborne Entertainment Inc.
Airborne Entertainment Inc. is a creator, aggregator and distributor of mobile games and other entertainment programming specifically for mobile devices. Airborne connects content providers with wireless carriers through RUNWAY™, its proprietary content management and distribution platform. Via its consumer brand, the PocketBoxOffice™ Micro-Entertainment Network, Airborne distributes its specialty channels and programs through wireless carriers, reaching nearly 100% of all mobile subscribers in the North American marketplace. With an experienced management team with roots in the entertainment, telecom, and high-tech industries, Airborne is a critical link in the value chain, enabling the delivery and monetization of mobile entertainment content from creators to wireless carriers to the end consumer. A privately held company, Airborne Entertainment was founded by Internet industry pioneer Garner Bornstein and Andy Nulman, the long-time CEO of the world-renowned Just For Laughs Comedy Festival.
Strategic investors in the company include Bell Mobility Investments, the venture capital arm of Bell Mobility, and Telesystem Ltd., a private equity company in the Digital Economy headed by Charles Sirois. For more information, please visit www.airborneentertainment.com, point your mobile browser to www.pktbo.com
About Sacke and Associates Inc.
Founded in 1998, Sacke and Associates Inc. is a full service public and media relations organization. With its roots firmly in the advanced technology sector, the company has succeeded in retaining a number of North American clients in technology, including wireless applications developers, data recovery specialists and telecommunications services providers. Sacke & Associates Inc. prides itself in delivering excellence in an environment that emphasizes the value of teamwork and the efficient use of technologies to maximize productivity. For additional information, please visit www.sackepr.com.
Contact:
Sheldon Rose
Vice President, Client Services
Sacke & Associates Inc.
4950 Yonge Street, Suite 2200
Toronto, Ontario, M2N 6K1 Canada
sheldonr@sackepr.com,
www.sackepr.com
Tel: 416.218.1102, Fax: 416.218.1103
|
|
|
